Company culture matters. Studies show 88% of job seekers say a healthy work culture is vital for success. 86% of job seekers will avoid your company if it has a bad reputation and 15% of job seekers have declined a job offer due to their perception of a poor company culture.
Company culture is a vital component of any organization. What is company culture? What makes for the “right” company culture? How can you use company culture to attract more candidates to your organization?
Revisiting Your Organization's Company Culture
What is Company Culture?
Company culture is the set of shared values, attitudes, beliefs, and practices that shape employee behavior. It’s not the pool table in the break room or catered meals that attract job candidates; it’s the cultural vibe and overall environment of your company. But there’s a big difference between a positive and negative company culture.
A negative company culture is detrimental to the well-being of employees. This negativity can manifest in several ways:
- Stressed employees
- No work/life balance
- Poor communication
- Lack of transparency
- Discrimination
- Lack of recognition for employee efforts
On the other hand, a positive company culture fosters engagement, innovation, and collaboration among employees which can lead to increased productivity, higher employee morale, and overall company success. A positive company culture offers:
- Clear and transparent communication
- Employee empowerment
- Rewards and recognition
- Work/life balance
- Diversity and inclusion
Companies that want to attract top talent must find a way to build a positive culture and then promote it to job candidates. Companies that are proactive in these recruiting efforts will be more likely to attract top talent.
How to Build the Right Culture for Attracting Job Candidates
The first step in creating a positive company culture is to define it. Companies need to articulate clearly their values, mission, and vision to employees. This helps create a sense of purpose and belonging among employees, which is essential for attracting more candidates to the organization. Employees who believe in the company’s mission and values are more likely to be engaged, committed, and productive in their work.
Employers can attract a better caliber of candidate by also creating a culture of transparence. Employees want to work for companies that are open, honest, and transparent in their communication and decision-making. When employees feel they are being kept in the dark or that important information is being withheld, it can erode trust and morale. Therefore, companies need to involve employees in decision-making, share information, and encourage open and honest communication.
Companies need to ensure that their culture aligns with their hiring practices. Companies that prioritize diversity and inclusion in their culture need to ensure that their hiring practices reflect those values. This requires actively seeking out diverse candidates and creating a fair and unbiased hiring process. Companies that prioritize diversity and inclusion in their culture but fail to follow thorough in their hiring practices will struggle to attract and retain diverse talent.
Looking to Find The Right Talent to Fit Your Company Culture?
People Plus is the preferred partner of companies seeking to bring in the right talent. Talk with our team today about how we can help you find the right candidates to fit your organization.