The Generation Z population was born between 1997 and 2012, and they will profoundly impact our work world in the future. By 2025, Gen Z will make up 27% of the workforce. If you’re looking to bring in more of this population, know that they differ from previous generations in what they expect from employers. This includes benefits and perks that most companies use to attract new talent. To get ready for Gen Z, here are the extras you’ll need to attract them to your company.
What to Remember When Searching for Gen Z Candidates
Facts About Attracting Gen Z Candidates
As Gen Z graduates, employers will want to make changes to their benefits structure to entice this young talent to your team. The Society for Human Resource Management suggests these benefits are most important to the Gen Z population:
- Health Insurance
Gen Z values access to quality healthcare and sees health insurance as an important job benefit. - Flexibility
Gen Z values work-life balance and sees flexible work arrangements such as remote work and adaptable schedules as important benefits. - Retirement Plans
Gen Z understands the value of financial security and sees a 401(k) plan or another retirement benefit as important. - Paid Time Off
Work-life balance is essential, so the value of paid time off can’t be discounted. Gen Z populations value their relaxation, so this is a good benefit to offer. - Employee Assistance Programs
A Gen Z employee knows the importance of protecting against burnout and guarding our mental health. They value an employer that offers support for emotional, mental, and physical well-being.
Interestingly, Gen Z values salary less than every other generation. So, the benefits you offer are your best option for attracting this new workforce to your company. How will the influx of Gen Z change your business and the work world in general in the coming years?
How Will Gen Z Change the Workforce in the Coming Years?
Employers who emphasize their brand and the employee experience will attract more Gen Z candidates. Unlike prior generations who will stay in one job for the long term, the Gen Z population could change jobs up to 10 times between the ages of 18 and 34 years old. Employers should change their recruiting strategies to build relationships with these populations proactively to remain top of mind when a career switch happens.
Companies should also work on reskilling, promoting from within, and adding new programs for personal development to attract these candidates. The Gen Z population values companies that help broaden their skills, so if your business doesn’t have a strong career development program in place, you will fall behind in attracting these job candidates in the coming years.
Finally, diversity and inclusion are critically important to this population. They’re looking for companies with a strong commitment and even stronger action regarding ethics, transparency, diversity, equity, and inclusion initiatives. Gen Z is not afraid to make purchases based on these principles, and they certainly won’t consider joining a company that doesn’t perform strongly in these areas.
Looking to Find the Best Gen Z Candidates?
While every generation changes the work environment, the Gen Z nation will forever change what benefits employers offer and how companies support their workforce and the world at large. If you’re looking to ramp up the hiring of Gen Z candidates, there is no better staffing firm than People Plus. We work hard to build relationships with candidates proactively, then maintain these networks to benefit our clients. Find out how we can help your business. Contact us today.